Her approach in telling stories is, through vision, to challenge herself in telling stories that come from personal experience and have a representation of what is usually untold or hidden. She expresses her take on the world creatively, insightfully, and humanely. She likes to play with perception and nudge the audience that they are watching something established by an Arab Hard-of-Hearing woman. Rather than trying to surprise the audience, she strives to unveil potential connections to the characters or the story, creating a new view of their own lives. She wants them to relate to her not as a filmmaker but as a human, filling the distance that comes between each of us.
Her latest narrative short film Selahy was selected for Honorable Mention in Slamdance 2022, and was selected for Competition Shorts in Bentonville Film Festival & HollyShorts, primarily focusing on deaf/hard-of-hearing story living in a war zone. Recently Alaa was selected to participate as a Director of CBS leadership Pipeline Challenge 2022. She also recently finished a project Who am I? that was selected to present a work of nonfiction for the Arab American National Museum 2021 (AANM) and was a participant in its third annual RespectAbility Lab for Entertainment Professionals with Disabilities.
Alaa finished the Minorities in Film (MiFIM) branded Lab to demystify the process of working in the commercial industry and was a Semi-Finalists for the Paxeros 2020 inaugural WCCDP to direct a spot for Subaru.